In fact, it should be noted that of industry leads users of the free version of Spotify are under 35 years of age. Below, Spotify presents the 8 trends that define Generation Z and millennials as a result of the study. 1. Audio is an escape route from stress of millennials industry leads and Generation Z in Spain agree that audio helps them reduce their stress levels. Given the saturation of digital content, these generations are heading towards a "media diet" and industry leads make use of audio as an escape route. For millennials, this means retreating into nostalgia by listening to, say, '80s hits.
For Zs, it means immersing themselves industry leads in true-crime podcasts, tuning into a pop music playlist, or relaxing by playing ambient sounds. Brands have the opportunity to be part of these special moments and unique connection with the young audience. industry leads Reality with the blurred limits between the tangible and the virtual With gaming, virtual experiences and video calls, the line between reality and fiction is blurred industry leads of those analyzed attended a virtual experience in the last year.
On the other hand, of industry leads millennials in Spain agree with continuing to attend digital events, as they are cheaper and more comfortable than live ones. For them to be truly immersive, audio plays a fundamental role. This is confirmed by of industry leads millennials and In addition to consumers of content, they are creators New users don't just consume, they play an active role in bringing new artists and talent to the fore. In this way, industry leads they create songs and forge global communications responsible for successes.